Top 5 Fashion Games Performance on Unified Platform in Europe, Q3 2025

In the third quarter of 2025, the fashion game category in Europe saw notable performances across the top five apps on a unified platform, with data insights provided by Sensor Tower.

Skincare Time: Makeover ASMR experienced fluctuating weekly revenue, peaking at around $152 in mid-August before declining to $34 by the end of September. Downloads started strong at 237.6K in early July, decreasing steadily to 116.1K by the end of the quarter. Active users also saw a downward trend from over 1M to approximately 733K.

Magic Fashion: Doll Dressup demonstrated a significant increase in weekly downloads, starting from 22.8K and reaching a peak of 290.9K in late August. Revenue showed a gradual increase, reaching $328 in early September. Active users saw a consistent rise, peaking at 571.5K.

The performance of Fashion Queen: Dress Up Game was marked by a peak in downloads at 237.3K in mid-July, gradually declining to 74.2K. Revenue also fluctuated, reaching a high of $333 in late July before stabilizing. Active users remained robust, maintaining over 1.2M throughout the quarter.

Beauty Tiles: Story & Makeover saw a consistent revenue stream, starting at $21.1K and slightly declining to $15.4K by September's end. Downloads decreased from 147.5K to 71.3K over the quarter. Active users showed a steady decline from 468.6K to 382.1K.

Finally, Merge Fashion: Romance Story maintained a strong revenue trend, peaking at $30.6K in early September. Downloads began at 128.9K, decreasing to 57.7K by quarter's end. Active users followed a similar pattern, starting at 426.9K and declining to 273.6K.

For more detailed insights and data, visit Sensor Tower's platform.